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Belle denied Baidu built B2C platform or electricity supplier strategy announced in July
Recently, rumors on Weibo Belle led by the pull of Baidu and a PE, intend to do B2C platform shoes and clothing, where the goal is to gradually make similar passenger V platform. Reportedly will invest several hundred million dollars, so headhunters looking for people who are regarded as the industry`s TOP-level figures in the women`s boss Belle frequently net, obviously not satisfied as to whether the existing site with Baidu hand Belle, Belle Group General Manager of e-commerce Xieyun Li recent interview, First Financial Daily reporters, said that as Belle in the footwear industry`s competitive advantage, does have some well-known portals to exchange and negotiate, but Belle is also testing sales of other brands, but I do not know why the industry will emerge Belle teamed up with Baidu to expand e-commerce rumors, he did not know about it, Milliken hundred e-commerce can be bigger and stronger, specific measures will be announced in July and August, I now can not disclose. Xieyun Li said the line is not easy to keep the beat
Belle time being no one can shake the dominance of China in the women`s market, but with the increased competition, its throne may not impregnable. Choi reported that the increase in revenue was mainly footwear business continued to maintain steady growth in sales revenue, annual revenue reached 14.65 billion yuan, an increase of 25 percent while the women`s market as a second Daphne 2010 turnover increased by 14% to HK $ 6.623 billion, and although Belle Belle still some distance to produce a good report card, but some industry insiders believe that Belle may not be able to continue to maintain strong growth momentum. Asia Footwear Association Secretary-General Li First Financial Daily Reporters interview that the future pace of development and Daphne Belle two companies are likely to slow down, the two companies will invest a lot of effort to expand and expand market channels, is bound to be in the shoes contain certain other aspects of product design, design standards in the shoe industry is not really the first echelon, intensive focus more on some rising stars, especially good at integrating international resources part of Taiwan-funded enterprises with professional development and unique design in large-scale high-end shoes seize the mainland market, gobble Belle`s market share in traditional channels Belle expansion will likely encounter increasing resistance. Li analysts say the high-end department stores, especially department stores is so unlike past Belle cold. Li said Belle brand is now entering the high-end shopping malls line the city has a certain degree of difficulty, according to the information part of the department store industry feedback, Belle and Its brands of shoes in some department stores accounted for half or two-thirds of the zone area, with great voice, often struggle with shopping destabilize favorable conditions, while department stores gradually became aware of not over depend Laibai Li, constantly looking for new brands coming up, so also favorable with other department stores to avoid homogeneous competition, Moreover, consumer loyalty is not high on the shoes, as long as the new brand design more innovative, better quality assurance, will soon be able to cultivate new consumer base and now brand shoes at home and abroad continue to emerge, the mall can choose a larger room end of last year, reaching 11,967 in Belle number of own retail stores in Mainland China, which operated stores in the footwear business to reach 8312. To defend women`s dominance, Belle in addition to consolidate the existing retail channel advantages, but also open up new space from other sources, the rapid development of e-commerce is just an opportunity for creating online as king harder
Belle has established its own official shopping network, which sells its Belle Belle, Staccato, Teenmix and other branded products, net sales revenue last year, about 100 million yuan. Although this seems at Belle Group`s total revenue in the insignificant. But Belle is obviously very seriously this part 谢云立 growth in the 10th China (Guangzhou) International Footwear Exhibition revealed that the Group intends to 35 years will be 20% of sales invested for online sales, and now in this regard sales account for less than 1% of invested more and more involved in traditional dress footwear brand to expand e-commerce, Li Ning, seven wolves, Daphne and other companies have joined the camp, however, is not yet a traditional dress footwear brand is recognized is operating very successfully on net sales of Adfaith industry consultant Tangxin Institute interview with this reporter, said that the traditional brand of electric shock, are often faced with difficult to reconcile the contradiction between online and offline, it is difficult to make the size of net sales Big Belle do great network marketing, is likely to affect the existing marketing system, disrupting the price of traditional channels. To circumvent the impact of online sales to traditional channels, we must do two things, one uniform price, the second is the product difference. Tangxin analysis that does not belong to Belle such initiative to expand e-commerce, is largely passive electronic commerce bigger competitors fear to fight, which determines Belle to the line-based, online supplement The pattern will not break. If the uniform price online and offline, online sales do not take advantage of, and Belle-based products currently in vogue are not suitable for large network of sales, selling on the Internet is often the books, electronic products and some other standardized products, fashion shoes very difficult to achieve standardization as Tangxin said, sales of footwear products online, there are still many defects can not be avoided, such as the product experience, particularly women`s shoe size, color, etc. prone to bias, online sales than other products more deadly. In contrast, sports shoes, men in the standardization of these products is also relatively easy and quite successful in online marketing Eslite begin doing e-commerce, there is careful planning, with a focus on the requirements of the relative size less rigorous sports, leisure, and consumer price is also very consistent with the net sales price of a hundred Lijia fast online sales, it is necessary to develop a new brand of another suitable network characteristics, as far as possible towards the standardization of product net sales, popular close But even so, their road ahead may not be easy to become a giant online very difficult. Tangxin that the traditional e-commerce brands do not currently see a very successful case, the problem is These companies inadvertently practice traditional channels more or less to a network of sales and management model is not suitable for online and offline, such as traditional retail channels occupy the terminal points as possible, so the traditional practices of brands everywhere to join the e-commerce site, in fact, and the store is different, as long as a site can radiate the country and even the world. E-commerce sites are too scattered but not conducive to the promotion, pay more attention to the integration of Internet sales market segments and supply chain.
Temporary see Belle has mastered the core and core resources in the network marketing techniques, its expansion may not be able to do so. This is a research network marketing for many years Tangxin forecast for the next few years, he said further analysis, the current , in addition to Taobao platform model also doing some relatively stable, including Eslite, McCaw, including many shopping network bottlenecks are likely to face in the future development, one is changing fast development of electronic commerce, the new model emerging, competitive extremely intense, on the other hand is now a lot of shopping network products do not focus, market segmentation is not enough.
Recently, rumors on Weibo Belle led by the pull of Baidu and a PE, intend to do B2C platform shoes and clothing, where the goal is to gradually make similar passenger V platform. Reportedly will invest several hundred million dollars, so headhunters looking for people who are regarded as the industry`s TOP-level figures in the women`s boss Belle frequently net, obviously not satisfied as to whether the existing site with Baidu hand Belle, Belle Group General Manager of e-commerce Xieyun Li recent interview, First Financial Daily reporters, said that as Belle in the footwear industry`s competitive advantage, does have some well-known portals to exchange and negotiate, but Belle is also testing sales of other brands, but I do not know why the industry will emerge Belle teamed up with Baidu to expand e-commerce rumors, he did not know about it, Milliken hundred e-commerce can be bigger and stronger, specific measures will be announced in July and August, I now can not disclose. Xieyun Li said the line is not easy to keep the beat
Belle time being no one can shake the dominance of China in the women`s market, but with the increased competition, its throne may not impregnable. Choi reported that the increase in revenue was mainly footwear business continued to maintain steady growth in sales revenue, annual revenue reached 14.65 billion yuan, an increase of 25 percent while the women`s market as a second Daphne 2010 turnover increased by 14% to HK $ 6.623 billion, and although Belle Belle still some distance to produce a good report card, but some industry insiders believe that Belle may not be able to continue to maintain strong growth momentum. Asia Footwear Association Secretary-General Li First Financial Daily Reporters interview that the future pace of development and Daphne Belle two companies are likely to slow down, the two companies will invest a lot of effort to expand and expand market channels, is bound to be in the shoes contain certain other aspects of product design, design standards in the shoe industry is not really the first echelon, intensive focus more on some rising stars, especially good at integrating international resources part of Taiwan-funded enterprises with professional development and unique design in large-scale high-end shoes seize the mainland market, gobble Belle`s market share in traditional channels Belle expansion will likely encounter increasing resistance. Li analysts say the high-end department stores, especially department stores is so unlike past Belle cold. Li said Belle brand is now entering the high-end shopping malls line the city has a certain degree of difficulty, according to the information part of the department store industry feedback, Belle and Its brands of shoes in some department stores accounted for half or two-thirds of the zone area, with great voice, often struggle with shopping destabilize favorable conditions, while department stores gradually became aware of not over depend Laibai Li, constantly looking for new brands coming up, so also favorable with other department stores to avoid homogeneous competition, Moreover, consumer loyalty is not high on the shoes, as long as the new brand design more innovative, better quality assurance, will soon be able to cultivate new consumer base and now brand shoes at home and abroad continue to emerge, the mall can choose a larger room end of last year, reaching 11,967 in Belle number of own retail stores in Mainland China, which operated stores in the footwear business to reach 8312. To defend women`s dominance, Belle in addition to consolidate the existing retail channel advantages, but also open up new space from other sources, the rapid development of e-commerce is just an opportunity for creating online as king harder
Belle has established its own official shopping network, which sells its Belle Belle, Staccato, Teenmix and other branded products, net sales revenue last year, about 100 million yuan. Although this seems at Belle Group`s total revenue in the insignificant. But Belle is obviously very seriously this part 谢云立 growth in the 10th China (Guangzhou) International Footwear Exhibition revealed that the Group intends to 35 years will be 20% of sales invested for online sales, and now in this regard sales account for less than 1% of invested more and more involved in traditional dress footwear brand to expand e-commerce, Li Ning, seven wolves, Daphne and other companies have joined the camp, however, is not yet a traditional dress footwear brand is recognized is operating very successfully on net sales of Adfaith industry consultant Tangxin Institute interview with this reporter, said that the traditional brand of electric shock, are often faced with difficult to reconcile the contradiction between online and offline, it is difficult to make the size of net sales Big Belle do great network marketing, is likely to affect the existing marketing system, disrupting the price of traditional channels. To circumvent the impact of online sales to traditional channels, we must do two things, one uniform price, the second is the product difference. Tangxin analysis that does not belong to Belle such initiative to expand e-commerce, is largely passive electronic commerce bigger competitors fear to fight, which determines Belle to the line-based, online supplement The pattern will not break. If the uniform price online and offline, online sales do not take advantage of, and Belle-based products currently in vogue are not suitable for large network of sales, selling on the Internet is often the books, electronic products and some other standardized products, fashion shoes very difficult to achieve standardization as Tangxin said, sales of footwear products online, there are still many defects can not be avoided, such as the product experience, particularly women`s shoe size, color, etc. prone to bias, online sales than other products more deadly. In contrast, sports shoes, men in the standardization of these products is also relatively easy and quite successful in online marketing Eslite begin doing e-commerce, there is careful planning, with a focus on the requirements of the relative size less rigorous sports, leisure, and consumer price is also very consistent with the net sales price of a hundred Lijia fast online sales, it is necessary to develop a new brand of another suitable network characteristics, as far as possible towards the standardization of product net sales, popular close But even so, their road ahead may not be easy to become a giant online very difficult. Tangxin that the traditional e-commerce brands do not currently see a very successful case, the problem is These companies inadvertently practice traditional channels more or less to a network of sales and management model is not suitable for online and offline, such as traditional retail channels occupy the terminal points as possible, so the traditional practices of brands everywhere to join the e-commerce site, in fact, and the store is different, as long as a site can radiate the country and even the world. E-commerce sites are too scattered but not conducive to the promotion, pay more attention to the integration of Internet sales market segments and supply chain.
Temporary see Belle has mastered the core and core resources in the network marketing techniques, its expansion may not be able to do so. This is a research network marketing for many years Tangxin forecast for the next few years, he said further analysis, the current , in addition to Taobao platform model also doing some relatively stable, including Eslite, McCaw, including many shopping network bottlenecks are likely to face in the future development, one is changing fast development of electronic commerce, the new model emerging, competitive extremely intense, on the other hand is now a lot of shopping network products do not focus, market segmentation is not enough.
